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Sales & Marketing
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A Year of Selling Profitably |
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Employ techniques and tools that turn weekly sales meetings into energetic learning experiences, resulting in a more enthusiastic, more motivated, and more effective sales force. Understand how these techniques and tools required to build successful marketing, sales, and, ultimately profits, will help you achieve A Year of Selling Profitably.
Due to overwhelming demand, A Year of Selling Profitably is on backorder until further notice.
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Build Your Graphic Arts Selling Skills |
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Cross-Media Cookbook: A Sales Primer |
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Determine which of your customers are potential buyers of cross-media services and what strategies and techniques will be effective in selling these services. Easily qualify potential customers, evaluate their needs, develop and propose solutions, and close sales. Walk through the best practices on cross-media selling -- from positioning your company in the marketplace to explaining and presenting new services, conducting introductory meetings and giving presentations. Cross-Media Cookbook: A Sales Primer will lead you from providing cross-media services to selling them profitably.
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Customer Service in the Printing Industry |
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Using examples culled from his more than 40 years in the graphic arts industry, Colbary provides a practical training tool for building the customer service resources and internal cohesion that will enable those firms that take advantage of it to grow and prosper.
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Customer-Centered Marketing |
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Learn how to create added value, develop strategic alliances and transform customer relationships into profit-generating partnerships with Customer-Centered Marketing.
With a perfectly balanced mix of practical applications and field-tested theories, Customer-Centered Marketing gives front-line marketing managers a detailed roadmap – complete with action steps—for creating a marketing program that will develop new business, retain existing customers, and prepare their organization to meet whatever new industry challenges lie ahead.
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Customized Communications: Multi-Channel Communications |
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The formerly manageable world of marketing that primarily used print and mass media has exploded into countless micro-communications channels. Familiar media has been augmented with the rapid run-up of the Web, search, e-mail, blogs, satellite radio, chat, video on-demand, interactive television, and even the small-screen iPhone. With this report, you'll gain insight into the operational complexity for the graphic communications service provider who wishes to participate in these new business areas. (PDF format)
Note: You must have Adobe Acrobat Reader in order to read Customized Communications: Multi-Channel Communications, which is in PDF format.
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Database Marketing Survival Guide: Mining Data for Dollars |
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Target your customers, achieve better results with personalized content, and learn how to add value and increase customer loyalty with database services. Giving you the competitive edge and knowledge to compete in today's graphic communications' arena, Database Marketing can help you transform your business for greater profitability.
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Exceeding Expectations |
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A must-read for all of your company's CSRs. Explain job responsibilities of CSRs, what customers really want from their CSR/printing company, how to service each buyer type and effective problem-solving techniques.
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Hands-On Marketing for the Printer |
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Implement key marketing principles and buying trends that affect print sales to improve your company's market position and increase profits. By implementing Hands-On Marketing techniques, you can prepare and put into practice a marketing plan that will quickly improve sales and profits.
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Playbook for Selling Success in the Graphic Arts Industry |
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Effective salespeople are an essential aspect of any successful graphic arts organization. Playbook for Selling Success in the Graphic Arts Industry is a workbook designed to identify the strengths and weaknesses of anyone interested in selling graphic arts services.
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Prospecting & Overcoming Sales Objections |
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Sales Force Automation & Customer Service Relationship Management |
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You can leverage technology to increase profitability-if you know how. This compact guide will help you learn how to put the latest Customer Relationship Management tools to work for your company.
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Selling in Tough Times |
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Are you looking for new ways to hit sales goals in a down economy? Do you need new methods to initiate successful contact with busy prospects?
In Selling in Tough Times, Linda Bishop draws on more than two decades of selling experience and the best practices developed by her national sales consulting organization, Thought Transformation, Inc.
This valuable guide takes you inside the buyer's world during a downturn and shows you how to to react to changing circumstances, reach sales goals and maximize income.
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Strategic Sales Management |
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Successfully Selling the New Breed of Print Buyers |
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Learn how to adjust your selling strategies to fit today's print buyers -- the seasoned print buyer, technology specialist, marketing associate, marketing executive, creative executive and the "Boss".
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The Adventures of the Mañana Man – Book II |
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The Adventures of the Mañana Man – Book II contains 51 of Harris DeWese’s greatest columns from Printing Impressions magazine. With the Mañana Man’s help, you’ll learn how to deal with the inevitable challenges within the printing industry while gaining invaluable insight into successful sales, customer service and leadership techniques – all with a dash of inspiration and humor.
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The Adventures of the Mañana Man – Book III |
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You’ll laugh, you’ll cry, you’ll learn – and you’ll sell more then ever before with the aid of The Adventures of the Mañana Man – Book III. Here, you’ll find 52 of Harris DeWese’s most outrageous columns from Printing Impressions magazine. Let the Mañana Man guide you through adversity, provide you with priceless sales tools and inspire you to succeed in your printing business.
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The Loyalty Payoff: Building Loyalty to Boost the Bottom Line |
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Revolutionize your relationships with customers, employees, and vendors, help improve your status as a preferred supplier, employer, or customer, and pay powerful dividends at the bottom line. From the workings of top print shop customer loyalty programs to the inception of industry trailblazers such as FedEx and Lightning Source, The Loyalty Payoff's inside stories will help you relate its principles to your business relationships.
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The Mañana Man – Book II & Book III |
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This package includes Harris DeWese's latest releases:
The Adventures of the Mañana Man – Book II and The Adventures of the Mañana Man – Book III
Save 40% when you buy both books! (Get both books for only $29.95 -- individually priced at $24.95 each!)
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The Secrets of Direct Mail Testing |
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The Secrets of Direct Marketing Arithmetic |
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The Winning Sales Call |
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Real-world tactics from a million-dollar print salesman: Planning the beginning, middle, and end of every sales call, focusing your prospect on your message, keeping communication moving, positioning yourself effectively, and finishing with impact by using time-tested winning closers.
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Understanding Customers: The Complete Guide to Building a Customer Strategy |
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Understanding Customers simplifies the concept of customer relationship management in the printing industry and offers thought-provoking guidelines for improving customer loyalty and profitability. Classify customers based on profit potential, establish a cost-effective customer service strategy that will help you make and keep profitable customers happy, and extract maximum profit from every customer on your list.
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Why Marketing? Building Momentum to Profit |
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Develop and execute a marketing plan that will help you find and grow customers on a consistent basis, as well as turn marketing competencies into new profits. Discover why marketing is critical to success and has the power to drive your margins and profits to new levels.
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Win Top-of-Mind Positioning |
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