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Special Reports & Market Trends
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Adobe’s Designs on Web Analytics: The Omniture Acquisition |
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Titled “Adobe’s Designs on Web Analytics: The Omniture Acquisition,” this 55-page report looks well beyond the headlines and the early reactions in the media and the blogosphere. It examines everything from the financial position of each firm to the full rationale for the acquisition. According to author Thad McIlroy, “Regardless of your stake in this deal, you’ll find all of the background here in one straightforward and comprehensive analysis.”
(Format: PDF download)
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Color Consistency in Branding |
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Brand identity is as much about color as it is about design. This document provides some real-world examples of the importance of color in a company’s design standard, offers a discussion on color consistency, and considers the advantages of using the Pantone Matching System and Web-to-print solutions to maintain brand identity.
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Emerging Strategies: Green Printing and Sustainability |
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This presentation contains the results from InfoTrends' inaugural Emerging Strategies in Production Printing program, which focused on Green Printing and Sustainability strategies and policies of in-plant printers and print for pay companies. The Emerging Stategies program is a quarterly survey conducted by InfoTrends that focuses on market trends, strategic issues, and hot topics in Production Printing. This first survey was conducted in partnership with NAPCO, publishers of Printing Impressions and In-Plant Graphics magazines.
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Go Green Profitably |
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Uncover proven environmental strategies for printers, from forest certification to renewable power, plus ideas for achieving printers' and customers' environmental aims while still making a profit. This special report looks at a wide variety of initiatives that can help turn socially responsible objectives into bottom-line boosting results.
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Inkjet in High Speed Color Label Printers |
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In the past two years, there have been a number of high speed digital color inkjet label printing systems that were introduced. While inkjet is certainly not new to label printing, full color high speed label printing at speeds comparable to alternative technologies is new. This document highlights the competitive market for high-speed digital color label printing systems introduced in 2008. ( PDF format)
Note: You must have Adobe Acrobat Reader in order to read Inkjet in High Speed Color Label Printers, which is in PDF format.
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NAQP 2008/2009 4C Practices & Pricing Study |
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The only study of its kind, the 2008/2009 4C Practices & Pricing Study represents NAQP’s second such study in recent years geared toward the needs of small, four-color commercial printers and copying firms. The study helps 4C printers benchmark their businesses against industry-wide practices. It also reveals user ratings for 15 different presses and three major suppliers of digital copiers.
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Pricing Wide Format Output |
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Recent InfoTrends studies show that wide format is a very profitable area for print service providers. Nevertheless, it is very important for those entering the wide format business to effectively price their services. This document provides examples of prices from various wide format print services providers throughout the United States.
(PDF format)
Note: You must have Adobe Acrobat Reader in order to read Pricing Wide Format Output, which is in PDF format.
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Promotional Products: Enabling Differentiation in a Challenging Economy |
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This document provides an overview of the benefits of promotional products, which are also called advertising specialty items. There is almost no limit to the products that can be used as ad specialties, and marketers are limited only by their creativity. In today's challenging economy, marketers must take that extra step to ensure that their brand stands out in a crowd. This document discusses how promotional products can be used to ensure differentiation and increase customer loyalty.
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Surviving in a Difficult Economy |
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The economy is in a slowdown, and many signs indicate that a full-blown recession is looming. CEOs and other business leaders are no longer allowing aggressive business investments without more rational strategies, more solid metrics on return on investment (ROI), and a direct, positive impact on customer value. This document discusses six critical strategies that graphic communications firms and outsourcing providers can deploy as they strive to continue growing in these challenging economic times.
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The Ultimate Guide to Multi-Channel Communications Solutions |
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The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions.
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