Jeff Allen

Plan ahead to better manage the transition from transactional print sales to multimedia communications consulting, while learning how to leverage a full range of technological advancements in new, more profitable business models. With the dizzying pace of change in the print industry and pressures of day-to-day problems, Strategic Positioning shows you how to take a step back and view the big picture so that you can better manage a successful transition from print vendor to a total graphic communications solutions provider. Written for the ultra-busy printing executive, this book will get you started on the path to future profitability in a rapidly evolving industry environment.