Thad McIlroy

Titled “Adobe’s Designs on Web Analytics: The Omniture Acquisition,” this 55-page report looks well beyond the headlines and the early reactions in the media and the blogosphere. It examines everything from the financial position of each firm to the full rationale for the acquisition. According to author Thad McIlroy, “Regardless of your stake in this deal, you’ll find all of the background here in one straightforward and comprehensive analysis.”

(Format: PDF download)