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Glossary of Graphic Communications, Fourth Edition
Joe Deemer
The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse.
Become familiar with all the terms you need to know to be successful in the printing and graphic communications industries. In addition to 3,500-plus terms from its previous iteration, the Glossary of Graphic Communications, Fourth Edition provides the latest, up-to-date terms and definitions on:
Environmental issues, health, and safety
Internet technology
Lean manufacturing
Mailing and information technology
Vaiable-data and digital printing
Web-to-print |