The formerly manageable world of marketing that primarily used print and mass media has exploded into countless micro-communications channels. Familiar media has been augmented with the rapid run-up of the Web, search, e-mail, blogs, satellite radio, chat, video on-demand, interactive television, and even the small-screen iPhone. With this report, you'll gain insight into the operational complexity for the graphic communications service provider who wishes to participate in these new business areas. (PDF format)

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