Dr. Harvey Robert Levenson

Regardless of a person’s field or discipline, graphic communication is practiced everywhere. Introduction to Graphic Communication provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations.

This survey book addresses a wide range of topics dealing with graphic communication—background, concepts, technologies, processes, segments, products, traditional and digital printing, and non-print imaging—that will allow the reader to intelligently understand the industry:

What is graphic communication?

History of printing

History of the Internet and the World Wide Web

Technological transitions and implementing new technology

Industry segments

Paper, ink, toner

Prepress

Printing processes

Postpress and finishing

Telecommunication

Printing industry business practices

The book concludes with a special chapter on sustainable graphic communication and corporate responsibility in print by contributing author Donald Carli.

Dr. Harvey Robert Levenson is a professor and department head of Graphic Communication at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, media, and research methods.