Sarah McKibben and Julie Shaffer

Do you want to know how to weigh the pros and cons of whether to build your own solution or license one from a vendor? Do you have any idea what sort of options you want to offer your customers through a website? Do you wonder if you have the staffing required to manage an e-commerce storefront? Or are you curious as to how the dozens of solutions on the market stack up against one another? The answers to these questions, and many more, can be found right here in the Web-to-Print Primer.

Within the pages of this book you will find something that hasn't existed before—an unbiased, one-stop resource guide for anyone who needs to get up to speed quickly on the topic of Web-to-print!

In addition to concise descriptions of the various business models in the space, the primer contains case study profiles of printers who have built successful Web-to-print solutions that have increased profitability within their organizations. The crowning jewel of the primer is the buyer's guide section, covering over fifty products in the Web-to-print marketplace, including off-the-shelf products and custom solutions. The time the reader saves in just reading the buyer’s guide is worth the price of the book—tenfold.

The Web-to-Print Primer is the first book of its kind, a demystifier for printers, print buyers, and marketing professionals who want to learn the ins and outs of the Web-to-print marketplace.

Sarah McKibben is the editorial coordinator for, and Julie Shaffer is the director of, the Digital Printing Council and E-Business Council, select programs for members of PIA/GATF providing tools and programs to help firms be more productive, efficient, and generate more sales with new digital technologies and the e-commerce marketplace.