T.J. Tedesco, John Leonard, and David Engel

Direct Mail Pal—Canada is a direct mail production handbook serving the informational needs of the Canadian direct mail industry and provides a thorough exploration of the world of direct mail. Technical tips and pertinent illustrations are sprinkled throughout the text; also included are additional features such as sample checklists, forms, and glossaries.

Some of the topics covered include:

Canadian postal rules and standards

Data cleansing and management

Address and barcode standards

Mailing lists, including merge/purge procedures

Inserting technology

Postcard and label programs

Levels of personalization

Folding and gluing

Quality assurance and testing

And the list goes on…